Campaigns & Rewards
How Loyalty Campaigns Work
Last Updated: April 3, 2026A loyalty campaign allows customers to collect digital stamps (Chopz) and redeem rewards once they reach a required number. For example: When a customer visits your store and qualifies for a stamp, you can issue a Chopz using the merchant scanner. Once the required number of Chopz is collected, the reward becomes available for redemption. Loyalty campaigns help businesses: Customers can view their progress directly on the store page.
Setting Stamp Requirements
Last Updated: March 27, 2026Stamp requirements determine how many Chopz a customer must collect before redeeming a reward. Example: Collect 6 Chopz → Free Drink When setting stamp requirements, consider the following: Smaller requirements may encourage faster reward redemption, while larger requirements may create long-term loyalty programs.
Multi-Tier Campaign Setup
Last Updated: March 27, 2026Multi-tier campaigns allow merchants to offer multiple rewards at different stamp levels. Example campaign structure: • 5 Chopz → Free Coffee• 10 Chopz → Free Dessert• 15 Chopz → Free Meal This structure motivates customers to continue collecting Chopz even after redeeming their first reward. Benefits of multi-tier campaigns include: Multi-tier campaigns work well for restaurants, cafés, and retail stores with repeat customers.
Campaign Validity Settings
Last Updated: April 3, 2026Campaign validity determines how long a campaign or stamp card remains active. There are two main types of validity settings. Campaign Period This defines how long the campaign is available. Example: Start Date: 1 JanuaryEnd Date: 31 December Customers can only collect Chopz while the campaign is active. Card Validity (From First Chopz) This determines how long customers have to complete the card after receiving their first Chopz. Example: Complete card within 90 days after first Chopz. If the customer does not complete the card within this period, the card may expire. This encourages customers to return within a certain timeframe.
Reward Redemption Rules
Last Updated: March 27, 2026Reward redemption rules determine how customers claim their rewards. Once customers collect enough Chopz: After redemption: Merchants should ensure rewards are clearly defined to avoid confusion.
Managing Campaign Rewards
Last Updated: April 3, 2026Rewards are what customers receive after completing a stamp card. When creating rewards, merchants should define: Examples of common rewards: Clear reward descriptions help customers understand what they will receive.
Best Practices for Loyalty Campaigns
Last Updated: April 3, 2026Well-designed loyalty campaigns can significantly increase repeat visits. Here are some recommended practices. Keep campaigns simple Example: Collect 6 Chopz → Free Coffee Simple campaigns are easier for customers to understand. Offer meaningful rewards Rewards should feel valuable enough to motivate repeat visits. Examples include: Avoid overly long stamp cards If customers need too many stamps, they may lose motivation. Recommended stamp range: 5–10 Chopz Enable repeat cards Allow customers to start collecting again after completing a card. This encourages long-term loyalty.
Campaign Analytics Explained
Last Updated: April 3, 2026Campaign analytics help merchants understand how well their loyalty campaigns are performing. Analytics may include insights such as: These metrics help merchants evaluate: Using analytics, merchants can improve future campaigns and optimize reward strategies.