---
title: Understanding Campaign Types
description: "Chopz supports different campaign types depending on your loyalty strategy. #### **********************Common campaign formats include:********************** ##### **********************Standard - Single Tier Campaign********************** Customers collect a set number of Chopz to redeem one reward. Example: Collect **10 Chopz → Free drink** ![](https://chopz.my/wp-content/uploads/2026/03/chopz-normal-card.jpg)…"
url: "https://chopz.my/cn/docs/understanding-campaign-types/"
updated: "2026-05-12"
category: Merchant Guide
---

# Understanding Campaign Types

Chopz supports different campaign types depending on your loyalty strategy.

#### **********************Common campaign formats include:**********************

##### **********************Standard - Single Tier Campaign**********************

Customers collect a set number of Chopz to redeem one reward.

Example:

Collect **10 Chopz → Free drink**

![](https://chopz.my/wp-content/uploads/2026/03/chopz-normal-card.jpg)

##### ************************Growth & Premium - Multi-Tier Campaign************************

Customers unlock multiple rewards as they collect more Chopz by completing a journey.

Example:

5 Chopz →**Free coffee** → 5 Chopz → **Free side dish** → 5 Chopz → **Free Meal**

![stamp card](https://chopz.my/wp-content/uploads/2026/03/chopz-multi-step.jpg)

This allows businesses to encourage repeat visits.

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